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Worm Wars Campaign Launched by Boehringer Ingelheim

The maker of Heartgard Plus challenges veterinary clinics to start at least 20 dogs on parasiticides each month

Worm Wars Campaign Launched by Boehringer Ingelheim
Hookworms (Ancylostoma caninum, Ancylostoma braziliense, Uncinaria stenocephala) are intestinal parasites that get their name from the hook-like mouthparts they use to anchor themselves to the lining of the intestinal wall in dogs and cats. Photo: Courtesy CAPC.
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After seeing nearly 60,000 dogs get on heartworm preventives for the first time during its Heartworm 2020 challenge, Boehringer Ingelheim is teaming up with veterinary teams to fight roundworms and hookworms, too.

A new initiative, Worm Wars, challenges veterinary clinics to start 20 new dogs on heartworm preventives or 20 lapsed dogs back on prevention during each month in 2020. Heartworm 2020 led to 58,800 previously unprotected dogs receiving medication formulated to prevent heartworm disease.

“Heartworm 2020 achieved the goal of getting more unprotected dogs on prevention by arming clinics with new educational tools to talk about heartworm disease with dog owners,” said Max Bernstein, Boehringer Ingelheim’s marketing manager for Heartgard Plus (ivermectin/pyrantel). “As we looked at how to leverage that momentum this year, we knew we needed to expand the conversation to talk about important intestinal parasite threats and also address compliance.”

Heartgard Plus is formulated to kill developing heartworm larvae and to treat and control roundworms and hookworms.

Clinics that log in at HeartgardClinic.com and then download and submit Worm Wars tracking sheets will be eligible to win prizes. Also available are client handouts explaining the danger and prevention of intestinal parasites.

Check Out the Prizes

Each month from March through December, two lucky clinics will have a chance to win one of these great prizes:

• Furbo® Dog Camera 1080p full HD Camera & Night Vision
• Fitbit® Aria 2 Smart Scale & Charge® 3 Fitness Tracker Set
• Automatic Tennis Ball Launcher
• Hammertone Bronze Finish Cocktail Table Fire Pit
• Homedics® TotalClean® Air Purifier for Households with Pets
• iRobot® Roomba® 675 Robot Vacuum

Learn More

Can you identify the dozens of parasites that plague dogs, cats and other small mammals? Download CAPC’s educational/reference app to improve your ID skills for identifying about 100 parasites. You’ll learn the parasite’s common and Latin names, hear an audio recording of the Latin name, and get other useful details.

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