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Mars Petcare Announces The Launch Of Pet Insight Project

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During the NAVC and Texas A&M University’s Veterinary Innovation Summit, the company announced the launch of Pet Insight Project, which it describes as “A pioneering mission to collect and interpret the health stories of hundreds of thousands of dogs to improve the lives of pets everywhere.” The project will span three years, with researchers collecting and analyzing health data from more than 200,000 dogs across the United States. Using this data, Mars hopes to “uncover important links between pet activity, behavior and health.”

The company will use data from Whistle, its pet tracker business, and Banfield Pet Hospital to support the project. Commenting on the project’s announcement, NAVC CEO Tom Bohn said, “Innovative projects like Pet Insight Project are exactly what this industry needs to drive care forward. Technology and big data are powerful tools that could radically alter how we deliver veterinary care. This notion of transforming veterinary medicine is the driving force behind NAVC’s Veterinary Innovation Council and the Veterinary Innovation Summit, and resonates strongly with our Summit attendees working hard to transform pet health.”

Pet Insight Project has opened its enrollment, accepting participants nationwide.For more information, check out this story on the announcement and be sure to visit the project’s official website.

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